Insights
Series A Success
The Power of Momentum in Fundraising Securing investment capital plays a pivotal role in translating a groundbreaking idea into a flourishing business venture. Seed funding empowers a startup to embark on its initial journey; developing a minimum viable product to validate a market hypothesis. It’s the Series A stage where
Professionalize Your Startup
Moving From People to Processes The beginning days of a startup possess an almost magical aura. It’s a time marked by fluid roles defined by flexible boundaries, impromptu decision-making, and a relentless all-hands-on-deck approach. It’s a scrappy time where there’s not a moment to think about HR training modules because
From Reactive to Proactive
The Case for a Health-Focused Healthcare System The present healthcare system is primarily designed to cater to the sick. It does not prioritize the prevention of illness in the healthy. Although this approach may be useful in treating acute ailments, it fails to tackle the underlying reasons for chronic disease.
Non-Profit Impacts
Motion vs. Progress Non-profits are a critical piece of our economy. NPs underpin synergistic communities by providing resources and support for those most in need. With 1.8M2 organizations in the US contributing 5.7%2 to the nation’s GDP, the impact they make on a daily basis is not in question. They
The New Commerce
Omnichannel is Omnipresent The arc of commerce over the past 30 years has been undeniably transformative, but also a familiar lesson in what that goes around comes around. Consumers have learned they like shopping online but also enjoy the brick-and-mortar experience. To the boon or bane of inventory managers, shoppers
Branding Beyond
Harnessing The Power of Identity The power of branding lies within its ability to build relationships with customers. The recognizable colors, logos, and motifs evoke emotions that drive the feeling that a promise has been made. People crave familiarity and derive comfort from knowing what to expect when they use
More Than a Dirty Beach
The Race to Save the World’s Waterways Our seas are choking on 5.25 trillion pieces of plastic debris.2 Our reefs are suffocating from a lack of oxygen and changing chemical composition. Over 100 million marine animals and seabirds die every year from human pollution.2 And now, we know that microplastics
Hope is Not a Strategy
Why Dynamic Strategies Win Even the most seasoned executives often conflate operational plans with strategic ones. Of course, knowing what you’re going to do is important, but the real key is determining how you’re going to do it. A strategy is the plan of action and framework you employ to
The Dangers of Normal
Complacency of What Used to Be As we begin to see the light at the end of the pandemic tunnel, conversations are swirling about what the new normal will look like. Two-plus years of modified operations have prompted us to seek answers for what the world will look like going
Our Investment Quadrant
The Intersection of Impact and Timing Investment types are often broken down into the categories of Value and Growth. While these strategies focus on whether the company is cheap or has exponential expansion potential, the Windrose Ventures investment thesis is focused on something else – impact. Impact Archetype An impact
An Evolution of Healthcare
The Future is Patient-Centric For hundreds of years, the privilege of being entrusted with the healing arts was inseparable from the devotion of putting patients first. Physicians travelled great distances to visit the sick and care for patients in their homes. Doctors had to be available at all hours and
The Grand Opening Advantage
Harnessing the Early Day Momentum The early days of something new provide a waterfall of enthusiasm that can be captured and deployed to propel new business lines to scale. Prior to the days of digital media, social networks, and instant news, a successful grand opening had to be enormous to
Hiring For Performance
The Search for Value Add Employees Establishing a good hiring practice is vital to maintaining a strong company culture and a healthy balance sheet. The most important step in this process is identifying gaps in the organization crucial for optimizing performance. Formally completing this process confirms the need for the
